If you have been anywhere close to a TV, computer, or mobile device in the last week or two, you know that the internet (particularly Facebook) is inundated with videos of the ALS Ice Bucket Challenge.
For those of you who have no idea what I'm talking about, I find it strange that you would be on the internet reading this post, but have no idea about the Ice Bucket Challenge. Nonetheless, thanks. I appreciate your loyalty and ability to compartmentalize your internet viewing. The Ice Bucket Challenge goes like this:
1. A person takes a video of him- or herself dumping a bucket of ice water on his or her head in the name of Lou Gehrig's Disease.
2. The person then challenges three friends to do the same thing within 24 hours.
3. Those three people are then supposed to do the same thing (i.e., recording themselves doing the challenge and then challenging three others to do it).
4. If you get challenged and do it, you're also supposed to donate $50 to ALS research, and if you don't do the challenge, you're supposed to donate $100.
It's essentially a pyramid scheme for a really good cause. Some people have complained about it, since, God forbid, their Facebook feeds, for once, are not consumed by ill-informed political rants, pictures of friends' cats, and George Takei reposts. Personally, I think it's an ingenious and humorous way to raise money, and it has clearly worked, since it has raised over $13 million for the ALS Association in the last few weeks. Some of my friends have also found more creative ways to do the challenge, such as: dumping a bucket of ice water over his head while dressed in a suit and standing in the middle of Michigan Avenue; belly flopping into a kiddie pool filled with ice water; and taking a shot of Jack while dressed in a Buzz Lightyear suit before dumping a bucket of ice water on his head.
Of course, with any internet video sensation, there will be failure. Leave it to Buzzfeed to find and compile said failure in a post entitled "22 People Who Have Definitely Not Taken the Ice Bucket Challenge" (thanks to Gregerson for the link). There are some pretty funny ones in there. I especially liked #17, #18, #19, and #21. If we learn anything from this, it's that you should never let someone with a heavy bucket of ice water stand directly above you, particularly if they are leaning the bucket on a railing of some sort. Most disturbing, however, is the percentage of these videos filmed in portrait orientation and not landscape. Dear God, people, turn your phones sideways when you film videos.
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