After tomorrow's Hair Band Friday post, I will likely be going on a hiatus until 2018, spending next week in a sloth-like state that would make a sloth proud. But I would never leave you empty-handed over the holidays. Bud Light generally has a leg up on Miller Lite and Coors Light when it comes to funny TV commercials, and the "dilly dilly" medieval-themed ad campaign is no exception. I certainly enjoy it, and found myself saying "dilly dilly" at the end of my non-denominational blessing before Thanksgiving dinner.
It seems Modist Brewing Company in Minneapolis also liked the ads, so they decided to name an IPA "Dilly Dilly Mosaic Double IPA." Rather than be dicks about it, Bud Light sent a town crier dressed up in medieval garb to Modist to deliver a cease-and-desist letter via scroll. Check out the full article here, where you can read the full transcript of the town crier's proclamation. Dilly dilly, indeed.
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