Wednesday, January 27, 2016

Retro Video of the Week: "Rico Suave" by Gerardo

My apologies for not posting a Tuesday Top Ten yesterday.  As I do every January 26, I spent the entire day contacting all living members of the 1985 Chicago Bears roster and coaching staff to wish each a happy Super Bowl XX anniversary.  That Henry Waechter still has a few choice things to say about Steve Grogan!

Anywho, this Friday is the 25th anniversary of the release of Ecuadorian-American wunderkind Gerardo's seminal debut album, Mo' Ritmo.  Of course, the biggest song off of the album (and the biggest Gerardo song, period) was "Rico Suave," an adventure in Spanglish that, if you can believe it, was Interscope Records's first release.  The song was a huge success, reaching #7 on the Billboard Hot 100 and #2 on the Billboard Hot Rap Tracks charts.  

The video is a nice little piece of early '90s nostalgia.  Gerardo wears a bandanna, an earring in his left ear (to indicate that he wasn't gay, presumably), a leather jacket without a shirt on underneath (to indicate that, even if he wasn't gay, he wanted the gay market's attention, presumably).  Scantily clad girls abound.  The apparently middle-aged male back-up dancers' mullets are, quite simply, fantastic.  Despite Gerardo's declaration early in the song that his "only addiction has to do with the female species," resulting in him "eat[ing] 'em raw like sushi," it appears later in the video that he has a somewhat steady girlfriend, who is white and wants Gerardo to meet her parents, who just can't believe this no-shirt-wearing cholo is dating their daughter (although the father appears to be Hispanic).  He then proceeds to make fun of the father's double chin, insult the mother's cooking, and explain to them in so many words that he will be banging their daughter tonight.  Rico suave, indeed.

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