Wednesday, July 03, 2019

Retro Video of the Week: "Cool It Now" by New Edition

This Saturday marks the 35th anniversary of the release of New Edition's self-titled sophomore album, which eventually went double platinum in the U.S. and was the group's highest-charting album of the '80s, reaching #6 on the Billboard album charts.  New Edition, of course, was a pop R&B group featuring future new jack swing pioneers Bobby Brown, Bell Biv DeVoe, and Ralph Tresvant (and later Johnny Gill, who replaced Brown).

The group's debut single, 1983's "Candy Girl," flirted with the Top 40 on the Billboard Hot 100 (reaching #46), but hit #1 on the Billboard R&B charts, setting the group up for success with their next album, which featured the group's first three Top 40 hits and first Top 10:  "Cool It Now" (#4), "Mr. Telephone Man" (#12), and "Lost in Love" (#35).

I'm going with "Cool It Now" because it was the group's first Top 10 song (and highest-charting song until 1996's reunion hit "Hit Me Off," which went to #3), their first gold single, and their second #1 on the Billboard R&B charts.  Enjoy the innocence, the fashion, and the hair.  Also, is it just me, or do you also think there's no way Ralph Tresvant's voice was that high by the time this video was shot?

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